myPG Economic Development Goal
Diversified Economy
Prince George is a sustainable knowledge-based, resource economy, connected to the world, able to respond well to changing global trends.
Current Strategies to Reach this Goal
City and IPG as Leader
City and IPG as Support or Participant
Community Complimentary Strategies
Actions to Address Gaps
City and IPG as Leader
Through leadership in advocacy and marketing, corporately and with senior government, Initiatives Prince George (IPG), the City, and community partners will advocate for and secure funding for strategic economic infrastructure investments in Prince George and Northern British Columbia that will diversify our economy.
The City and IPG facilitate the growth of the forestry, mining, alternative energy and oil and gas sectors, including advocacy for 4-lane transportation highway corridors and electricity infrastructure improvements throughout Northern British Columbia.
The City and IPG support the development of the Northern Bio-energy Partnership (NBP) as an industry-led coalition of businesses, academic institutions, government, and First Nations in partnership with BC Bioenergy Network, Omineca Beetle Action Coalition, International Bioenergy Conference and Exhibition, and industry to make Prince George an internationally recognized centre of excellence for forest-based bio-energy and alternative energy.
The Prince George Air Logistics Park Task Force, including IPG, City Administration, the Prince George Airport Authority and various private sector partners, is working to market and develop light industrial lands adjacent to Prince George’s international airport, with the end goal of growing the transportation and logistics hub in Prince George. The City and IPG will continue to work with the Prince George Airport Authority, the Port of Prince Rupert, CN and other partners to ensure Prince George is sustainably connected to the world.
IPG will continue to partner with the Regional District of Fraser-Fort George’s Industrial Land Strategy to develop large parcels of market-ready intermediate industrial land for new businesses supporting sustainability goals.
City and IPG as Support or Participant
The City and IPG will continue collaboration with the University of Northern British Columbia (UNBC) and the College of New Caledonia (CNC) to ensure that educational programs meet changing labour force needs, and advocate for maintaining or enhancing the role of these institutions as centres for research and development in technology, health care, the environment, and business disciplines.
IPG will continue to promote partnerships that are core to successfully building a vibrant and diversified economy - through provincial and national organizations such as China Federation of Logistics and Purchasing, Supply Chain Logistics Association of Canada, Canadian Manufacturers and Exporters, Western Transportation Advisory Council, BC Bioenergy Network, Business Council of BC, Association of Mineral Exploration, and Mining Association of BC.
Community Complimentary Strategies
The City and IPG will support the partnership between Tourism Prince George and the Regional District of Fraser-Fort George on the Golden Raven tourism project to promote cultural tourism offerings within the Regional District, which includes the City of Prince George. The priority for Golden Raven is to create greater exposure for arts, culture and heritage within the area and to promote travel in the region overall.
The City and IPG will continue to support the Omineca Beetle Action Coalition (OBAC) in the development of strategies for diversification of economy in key areas.
Actions to Address Gaps
Development and marketing of tourism product in Prince George.
Construction of the Wood Innovation and Design Centre.
Advancement of downtown development through the implementation of the Downtown Partnership’s Plan.